What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Dellenbach Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Larimer Humane Society, Animal Friends Aliance

Climate Wise, Drive Electric Northern CO, Sustainable Living Association, Trees, Water & People

Poudre School Dist. Foundation, CSU Foundation, CSU College of Liberal Arts, Fort Collins Museum of Art

United Way of Larimer County, Food Bank for Larimer County, Boys & Girls Club Larimer Co., Fort Collins Visitors Bureau, Habitat for Humanity

PVH MCR FDN/Cancer Cent, Pathways Hospice, National MS Society

Did Dellenbach Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Dellenbach Subaru

Subaru and Dellenbach Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Supporting Housing while "Safer at Home" - Alex S

When COVID-19 arrived in the United States (and quarantine and social distancing quickly followed) our homes became our everything-- our schools, our offices, our places of worship... but what does "safer at home" mean to a family that may not have a truly SAFE place to live? In 2020, Fort Collins Habitat worked hard to continue construction and deliver on our promise to eight families currently in our program--HOME would be possible, even with a global pandemic uprooting so many aspects of normalcy in our community. Natasha was one of our Habitat homebuyers, who moved into her home just weeks before stay at home mandates were given. This stability came after years of moving over and over from place to place in search of an affordable, safe place to live--this, despite being employed full-time and earning a moderate wage. Natasha's home, like many, quickly became her everything during the pandemic: a place where she could keep her young daughter safe, and where she could live, work, and rest in comfort and health. Natasha's success became the inspiration and catalyst that pushed us through the many challenges of 2020, and led us to close on four other Habitat homes in that year. Dellenbach Subaru has been a longtime partner of Habitat, and their grassroots support of the Fort Collins community is well known. They recognized the immense need for safe, decent housing during the pandemic, and selected Fort Collins Habitat to be their "Share the Love" partner through the 2020 holiday season. We weren't sure what to expect, knowing that the holidays would be challenging for many, so when we received $14,000 in funding, we were humbled to the point of tears. This gift will allow us to continue to build and serve local, hardworking families. It will lead to safety, stability, and generational change. But more than anything, we were honored to have the support of such an intentional partner who saw that HOME is EVERYTHING, and sought to make HOME possible.

Fort Collins Habitat for Humanity

Dellenbach pet adoption event saves lives - Megan S

In October of 2020, Dellenbach Subaru hosted an adoption event for Animal Friends Alliance at which 10 cats and 10 dogs found loving new homes. The cats, Herb, Churro, Reba, Marvin, Streusel, Stubby, Mittens, Delila, Samson, and French Toast, and dogs, Nolan, Todd, Oliver, Nala, Benna, Lina, Rocky, Batman, Maji, and Zara, all benefited from pre-adoption support funded thanks to the ASPCA and Subaru Loves Pets grant program. The support of Dellenbach motors was crucial to the success of this event; not only was at least one of the dogs (Nolan) adopted by a Dellenbach employee, but at least one other pet was adopted by someone who had stopped by to look at cars. In a year marked by uncertainty, cancelled events, and an increased need for animal welfare resources nationwide, being able to host an adoption event at Dellenbach Subaru was a much-needed chance to find new homes for pets in need. In addition, the month of October marked Subaru's National Make a Dog’s Day celebration, where Subaru of America and Dellenbach pledged to donate $100 to Animal Friends Alliance for each dog or cat adoption up to 31 total in the month of October. Thanks in part to this program and Dellenbach’s hosting of an adoption event in October, Animal Friends Alliance was able to perform not just 31, but nearly three hundred thirty adoptions of cats and dogs in the month of October. We’re so proud to be partnered with Dellenbach Subaru and Subaru of America – thank you from all of us for being a part of our Alliance.

Animal Friends Alliance
Dellenbach pet adoption event saves lives

Subaru and LLS Love to Care! - Julie J

UCHealth The Wellness Place – Harmony Campus, Fort Collins Cancer Center welcomed a large donation of blankets. The kind donation was made possible through the Subaru Loves to Care program in collaboration with The Leukemia & Lymphoma Society. The delivery took place mid-day and included representatives from Dellenbach Subaru, Mike Dellenbach; UCHealth, Michelle Williams, Kathleen Michie, along with The Leukemia & Lymphoma Society, Kjestine Woods. Following the delivery the group took time to discuss the generous donation and plans for the delivery to patients along with UCHealth’s participating in the upcoming Leukemia & Lymphoma Society’s Light The Night event.

The Leukemia & Lymphoma Society
Subaru and LLS Love to Care!

Dellenbach Shares the Love for the Food Bank - Sharlene J

Thanks to the partnership of Dellenbach Subaru, the Food Bank for Larimer County can do even more to help people facing hunger in our community! This year’s Share the Love campaign provided a generous donation of $18,543 to help support the Food Bank. Combined with the campaign’s contributions over the past two years, these funds have made it possible for the Food Bank to distribute more than $282,000 worth of fresh, nutritious groceries to people like Teresa and Eddie. After Eddie suffered a heart attack recently, he and his wife have become even more committed to eating a healthy diet. Visiting the Food Bank’s Fresh Food Share pantry helps to “close the gap between what I can eat and what we can afford,” says Eddie. Thank you to the Dellenbach team for their commitment to helping others!

Food Bank for Larimer County
Dellenbach Shares the Love for the Food Bank

Dellenbach Subaru & The LLS - Beth M

For the third year in a row, Dellenbach Subaru partnered with the UC Health Center in Northern Colorado and the LLS to deliver blankets to local patients. On July 10, 2018, Leukemia & Lymphoma Society volunteer Amanda Christman and Mike Dellenbach of Dellenbach Subaru presented the blankets to 40 UC Health Center staff members. Because Dellenbach and Christman could not directly interact with the patients, the UC Health Center staff presented them with a touching thank you card signed by all of the patients.The delivery was heart-warming and the impact of the blankets was immediately felt.

The Leukemia & Lymphoma Society
Dellenbach Subaru & The LLS

Subaru & LLS Deliver Blankets to Cancer Patients - Beth M

Dellenbach Subaru, in partnership with the Leukemia and Lymphoma Society, participated in a “Share the Love” campaign to help blood cancer patients at UC Health Center - North. Team members from Subaru, LLS and UC Health Center - North donated 80 warm, fuzzy blankets with care cards and messages of hope from the community. They also delivered 10 care kits to younger patients so the children could draw, do crafts and break away from hospital life. The program is a great way for LLS and Subaru to connect with local hospitals and help blood cancer patients. “It was a rewarding experience to be able to brighten the patients’ day and wrap them in love by providing the Subaru blankets! The cancer journey is tough, so to lift their spirits is a wonderful feeling,” LLS Sr. Campaign Director Beth Muehlethaler said.

The Leukemia and Lymphoma Society - Rocky Mountain
Subaru & LLS Deliver Blankets to Cancer Patients

Share the Love and Larimer County Humane Society - Stephanie H

Dellenbach Subaru was honored to partner with the Larimer Humane Society for this year's Share the Love Event. During the event, customers who leased or purchased a new Subaru from Dellenbach were given the choice of 5 charities that Subaru would donate $250 to, including the Larimer Humane Society (our Hometown Charity). We are proud to announce that with the help of our customers, we raised $25,000 total to donate to the Larimer Humane Society!

Larimer Humane Society
Share the Love and Larimer County Humane Society

Subaru Love Learning School Supply Drive - Stephanie H

A huge thank you to all of our customers and employees who helped us collect school supplies for a local elementary school in need, The Teaching Tree Early Childhood Learning Center!

Subaru Love Learning School Supply Drive

Dellenbach Subaru Adoption Event - Stephanie H

Dellenbach Subaru partnered with the Larimer Humane Society on October 22nd for the Annual Subaru Loves Pets Adoption Event. The event was very successful and a few animals found their forever homes! We look forward to the next adoption event on November 25th for Black Friday!

Dellenbach Subaru Adoption Event

Fighting Blood Cancer - Stephanie M

During June, Dellenbach Subaru teamed up with UCHealth Northern Colorado's Cancer Center and The Leukemia & Lymphoma Society to help raise awareness and support for people with blood cancer. Our customers were able to write a personal note of support and encouragement to a local patient currently battling Leukemia or Lymphoma. We will deliver these heartfelt messages, along with a Subaru blanket to the cancer center at UCHealth Northern Colorado mid-July. Thank you to our amazing customers for being involved with this great program!

Dellenbach Subaru
Fighting Blood Cancer

High Park Fire Burn Area Tree Planting - Stephanie M

For every new Subaru sold for the month of April, Dellenbach Motors donated one tree to be planted in the High Park Fire burn area. This area is located in the mountains, just west of Fort Collins, CO. During June of 2012, the High Park Fire burned over 87,000 acres and Dellenbach Subaru is dedicated to helping reforest the area. During the month of April, we sold 97 cars, which means that 97 trees will be planted by Dellenbach Motors this year!

Dellenbach Motors
High Park Fire Burn Area Tree Planting

Dellenbach Shares the LOVE for the Food Bank! - Heather B

We are grateful to Dellenbach Subaru for once again partnering with the Food Bank for Larimer County for the Share the Love campaign! Through their amazing community promotion and the compassion of their staff to raise awareness for those in need of food in our area, they were able to contribute more than $25,000 to help our hungry neighbors! Their team efforts over the last two years have been significant and have made it possible for the Food Bank to provide more than $210,000 worth of fresh, nutritious food to members of our community. Thank you to the entire Dellenbach family of services for your help in feeding thousands of seniors, children, disabled, veterans, single parents and working poor - you are giving hope and changing lives!

Dellenbach Shares the LOVE for the Food Bank!

Dellenbach and Subaru Support United Way - Amanda S

For nearly 30 years, the Dellenbach family and Dellenbach Motors has generously donated a vehicle to be used for United Way of Larimer County's workplace giving campaign, helping United Way leverage more than $2 million in support of its work in the community. To be eligible for the car giveaway, individuals were required to donate at least $5 per week in support of United Way of Larimer County. From that pool of more than 2,500 donors, 10 finalists were selected. These individuals were invited to United Way's Campaign Appreciation Social, where they each selected a key in hopes that his or her key would start the car. This year, the winner of a two-year lease on a 2016 Subaru Crosstrek was Marina from Western States Bank, pictured here. Congratulations, Marina and thank you to Dellenbach Motors for its support of our community. United Way of Larimer County helps local children and families succeed in school, work and life by tackling the source of community challenges to drive change that lasts. We're building a movement of people and organizations from across Larimer County to solve problems together and create results that help people today and make even stronger foundations for tomorrow. Join the movement and be part of the change. There is something for everyone, including opportunities to volunteer, donate and spread the word. Great things happen when we LIVE UNITED. Learn more at

Dellenbach and Subaru Support United Way

Meals On Wheels Drive - Stephanie M

From June 15th-30th, Dellenbach Subaru participated in Subaru of America's Meals On Wheels Drive, where we collected items for our Fort Collins location. In addition to the collection box, we gave customers the opportunity to send a personal letter and a lunch bag full of needed items to someone in our community who is in need of the Meals On Wheels services. We had a great response from our customers!

Dellenbach Subaru
Meals On Wheels Drive

Dellenbach Subaru Loves the Earth - Planting Trees - Stephanie M

During March & April of 2015, Dellenbach Subaru donated one tree to be planted in the High Park Fire Burn Area for every New (New and Used in April) car purchased or leased. On May 26th, 90 of the 231 trees were planted at Stove Prairie Elementary School where Dellenbach Subaru's very own, Matt Soto and Devon Dellenbach, volunteered to help the students plant the trees. Thank you, Matt and Devon, for making a difference in our community!

Dellenbach Subaru
Dellenbach Subaru Loves the Earth - Planting Trees

Subaru Loves the Earth E Waste Recycling Event - Stephanie M

We want to thank our customers and our community for their astounding support during the Subaru Loves the Earth E-Waste Recycle Event. Not only did we meet our goal to fill up three 48"x40"x36" boxes with unwanted electronics, we surpassed it! At the end of April, we were able to recycle over 3,300 pounds of electronic waste!

Dellenbach Subaru
Subaru Loves the Earth E Waste Recycling Event

Feeding Our Community - Heather B

Thank you so much Dellenbach for your support of the Food Bank for Larimer County over the years. We are particularly grateful to the Subaru sales team for your amazing support in this year's Share the Love campaign! The Food Bank received more than $17,000 to help us provide $85,000 worth of food to hungry neighbors in Larimer County. We are so lucky to have a great community partner like Dellenbach!

Food Bank for Larimer County
Feeding Our Community

Thanks Dellenbach Subaru! - David R

Homeless Gear is a Fort Collins-based organization that provides a continuum of services to men, women and children who are homeless: supplies that help them survive in the short-term, connections to resources in the interim and links to employment, housing and self-sufficiency in the long-term. Every year -- and in some cases, multiple times per year -- Dellenbach Subaru organizes and hosts an outdoor gear/outerwear donation drive for Homeless Gear. And every year, we are amazed by the enthusiasm with which they approach the event... and, ultimately, by how much they collect. It is not an exaggeration to say that the sleeping bags, coats and outerwear that Dellenbach donates have saved lives and/or prevented our homeless neighbors from suffering in the cold. At Homeless Gear, we think of our programs as a pathway to self-sufficiency: first, we help people survive; then, we help them progress; ultimately, we help them get back on their feet. So while it might seem like Dellenbach's donation drives are limited (in terms of impact) to the survival end of our programs, they actually impact everything that we do. Supplies enable the people we serve to regain stability; and that stability, in turn, creates a foundation from which they can move forward with their lives. Thank you, to everyone at Dellenbach, for all that you do!

Homeless Gear
Thanks Dellenbach Subaru!

Dellenbach Subaru Supports Charities with Dress Down and Donate - Stephanie M

Dellenbach Subaru launched a 2-month campaign called Dress Down and Donate, to raise money and food for the Food Bank for Larimer County. During October and November of 2014, Dellenbach's employees were given the opportunity to wear jeans every Friday (slacks and a collared shirt with no tie for the Sales Department) if they donated to the Food Bank or brought in 10 cans of food. Dellenbach Subaru's customers were also given the chance to help raise funds by donating at the cashier's desk and getting to put their names on paper turkeys that were displayed in the office. To help motivate the employees, Dellenbach agreed to match the total amount of money that the employees donated for Dress Down and Donate for the month of November. A total of $1,213 was raised, along with multiple bins of food, for the Food Bank of Larimer County.

Dellenbach Subaru
Dellenbach Subaru Supports Charities with Dress Down and Donate